HAKKEN · PARTNER KIT · 2026
We write about your work. You show our name.

This kit is for everyone who designs and wants Hakken to tell their story: branding and identity studios,
graphic and editorial designers, type foundries, packaging, product and object makers, brands launching
something new, exhibitions and design weeks, awards, schools, books and shops.

THE DEAL
A story on Hakken is free and stays online, credited to you. When your story runs on hakkenmag.com,
you place our mark, linked to the story, on your website.

IN FIVE STEPS
1. You send your release to hello@hakkenmag.com. The subject and the first line start with
   "For Hakken · PRESS RELEASE · [TAG] —". Put the Hakken paragraph at the end (08-Text).
2. We read it and, if it fits, publish it on hakkenmag.com. We write back either way.
3. We send you the link to your story and our logo files.
4. You place our mark on your site, linked to the story, within seven days.
5. REQUIRED: you send proof to hello@hakkenmag.com, subject "Proof · [Project or name]".
   No proof, no next story: until our mark is up, we do not publish your next release.

WHAT YOU SEND
One email: your text (a short statement in your own words, or written answers to our questions; we edit it,
we do not write it in your name), six to ten pictures of at least 2000 px with a caption and a credit each,
and every fact in that first email.

WHAT IS IN THIS FOLDER
00-Guide      Hakken-Partner-Guide-2026.pdf. Start here.
01-Logo       Our mark three ways, as in the brand book: primary (Hakken 発見), stacked (発見 over
              Hakken) and the 発見 mark tile, on ink, paper, magenta and white; transparent versions
              (white or ink) for any background; and the H tile.
02-Plates     Six "Featured on Hakken" plates: swatch, specimen, crop marks, badge, 発見 mark, footer strip.
03-Stickers   Twelve stickers: Hakken Mag, 発見 and the H.
07-Editable   Five plates as SVG with live text, and the Inter font.
08-Text       The Hakken paragraph, the subject line and how to write our name.
Every item in 01-03 comes as SVG and PDF (vector, text in outlines), PNG and JPG.

THE RULES IN ONE BREATH
- Our four backgrounds only: ink, paper, magenta, white. Never a fifth.
- Link to the exact Hakken story, and keep the mark up while the story is online.
- Never stretch, recolour, retype or add effects to the logo.
- Never make it look like we endorse a product.
- Sending us material does not mean we will publish it; we choose what runs, when and how.
