Rebrand / refresh
12 stories
BP&O‘I am the walrus’: Anatomy’s charming new identity for the Horniman Museum I struggle to think of a subculture I detest quite as viscerally and deeply as steampunks: not only is it aesthetically quite hideous, I just don’t really get it – it’s the past! But the future! But very dusty and everyo
The DielineBRU Dresses Up for Dinner In Refresh From WeWantMore WeWantMore refreshes BRU with a table ready identity that pairs deep blue, warm gold and pearl inspired details with a newly illustrated stag, turning Belgium’s sparkling water staple into a polished part of the dining r
Fast Company DesignAI ruined posters. This human designer is fixing them Bad AI -designed posters have become so prolific that actual, human graphic designers are redesigning them on their own just to show the value of a living, breathing designer’s touch. AI-designed posters have a particula
Creative BoomI questioned TWA's use of AI illustration in a branding project: here's their fascinating response The Working Assembly used AI in its branding for Untold, but not in the way you might think. Last week, I wrote a critique of The Working Assembly's new identity for voice-journalling app Untold. The...
Creative BoomShould you rebrand yourself this September, or just hold your nerve? Autumn is a good time for career invention. But that doesn't mean you should. After the searing heat of summer, autumn has finally arrived: hooray! But while the weather might be more relaxed, a lot o...
Fast Company DesignThe Twitter brand is back. It’s not how you remember it Arguing that Elon Musk abandoned the old Twitter name and logo when he rebranded the social network to X , a group called Operation Bluebird has launched Twitter.now , an X alternative that brings back the Twitter brandi
Creative BoomThis rebrand of a voice-journalling app looks lovely, but is an 'AI illustration system' the right call? The Working Assembly's new identity for Untold aims to avoid gen AI clichés, but still uses gen AI to create it. It can't have escaped your attention that AI feels like a dirty word right now. But gen...
Design Observer“It’s time to take back the baton” Leaders and investors are ready to start planning, and it's time for design to lead. The post “It’s time to take back the baton” appeared first on DesignObserver .
BP&OStudio Blackburn’s new identity for folding bike icon Brompton cements the brand’s place in British engineering heritage Pretty much the one and only memorable brand name when it comes to bikes you can fold up and carry around, Brompton – as its thoroughly British name might suggest – was founded in England in 1975 by engineer Andrew Ritch
PRINTInstagram Refreshes Its Look for a New Era Instagram gets a little refresh! The post Instagram Refreshes Its Look for a New Era appeared first on PRINT Magazine .
BP&OPorto Rocha creates bold yet sensitive new identity for Brazilian art gallery Almeida & Dale Founded in São Paulo in 1998, Almeida & Dale is a Brazilian art gallery specialising in modern and contemporary art. Over the past 20 years or so, across its three galleries in Brazil it has developed a programme of exhi
BP&OAll Purpose ditches wine clichés in its lurid new identity for natural wine importer Ancestrel Based in leafy yummy-mummyish south London enclave Forest Hill, Ancestrel (yes that’s a deliberate misspelling) is a wine shop and so much more – it’s proudly the first company in the UK to import natural wine. Having st
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