Rebrand / refresh
19 stories
DesignWantedIKEA FRAKTA redesign: recycled materials and a new construction process In short – IKEA updated the 36- and 71-litre FRAKTA bags with at least 90% recycled material and handles fused
Creative BloqHow a séance shaped this beautiful psychic platform rebrand Mother Design’s Jo Tulej discusses the team’s unconventional approach to design.
Web DesigningJapanCMSを引き継ぎ、コンテンツ資産を活かすWebサイトリニューアル。Movable Typeの事例に学ぶ「将来」を見据えた設計 Webサイトのリニューアルを機に、CMSの見直しを検討する企業は多いでしょう。しかし、必ずしもリプレイスが正解とは限りません。蓄積したコンテンツを活かすために、あえて同じCMSを使い続ける選択肢もあります。Movable Typeを継続した企業の事例から、その判断と設計の工夫を バーンワークス株式会社 代表取締役の加藤善規さんに聞きました。
Design WeekOh, Apple Music has a new logo. We talk with Curtis Free about why the making matters more in an AI world. Apple Music have released their new identity. It’s quite interesting. In the video above, you can see how they’ve crafted it using an oil bath, clever lighting, a transducer, and a lot of…
Creative BoomApple Music's new logo was shaped by Fred Again and a bath of mineral oil Apple's streaming service has rebranded for the first time since launch. Created with TBWA\Media Arts Lab, the new identity is full of ripples made by sound. We find out more.
The DielineTurner Duckworth Gives Yorkshire Tea a ‘Proper’ Brand Refresh Yorkshire Tea has unveiled a brand refinement by Turner Duckworth, updating its package illustrations and introducing a custom typeface, Proper Sans, to sharpen its visual identity without losing its…
Packaging of the WorldBanUp, a New Identity for the Taste of Ecuador BanUp, a New Identity for the Taste of Ecuador BanUp is an Ecuadorian brand of chocolate-covered banana bars that saw its redesign as an opportunity to transform the way it presents itself and…
Mindsparkle MagHOW+HOW rebrand: A logo that works like an analogue volume dial How&How, the brand studio Cat How and Rog How founded in London in 2020 and which now also works out of Los Angeles, has rebranded itself as HOW+HOW .
Fast Company DesignThese people are cutting the clutter and redesigning their smart TVs with AI On a quiet Monday evening, 42-year-old Igor Aguiar decided to give his 75-inch Amazon Fire TV a much-needed—and pointedly pious—facelift.
Web DesigningJapanグッドパッチ創業15周年。大規模リニューアルを支えたFunTechの挑戦！ 2026年9月1日。グッドパッチが創業15周年を記念して、 コーポレートサイト を全面リニューアルし、同時に 創業15周年サイト も公開しました。グッドパッチの現在地と未来を表現している2つのWebサイトは、いずれも高いクリエイティビティを発揮した内容で、公開直後から大きな注目を集めています。
Creative BoomFrom Creative Boom's Instagram to a full rebrand: How Davy Denduyver met A Human Agency Founder Ryan Claydon was scrolling through one of our regular Instagram posts when he noticed the designer's work.
Creative BoomCan a trust mark keep your face out of AI? UnitedUs thinks so with its rebrand for Twinnin The Brighton studio has crafted an identity centred around a 'Verified Human' mark. And it looks very much like a security hologram. The idea is you instantly know a real human gave their permission.
Creative ReviewDigital bank Kuda targets young Nigerians with new rebrand Copenhagen-based creative agency Barkas has partnered with Nigerian digital bank Kuda on a fresh identity, designed to celebrate the company’s roots, and to kickstart a new chapter of growth.
Creative ReviewCrazyGames stakes its claim in the ‘web rush’ with bold rebrand The popular free-to-play web games platform CrazyGames has unveiled a new identity, marking its biggest evolution since its launch in 2014.
Creative BoomCollins centres Remote's new identity on banknote colours and building blocks A fresh visual identity for the payroll platform uses banknote colours, a stackable cube and a chunky new wordmark to make global payroll exciting.
LogoLoungeA New Identity for New Energy Design firm Red&Grey has created an identity for a new European onshore renewable energy company whose scope includes solar and wind power as well as battery storage.
Design WeekSTUDIO HERRSTRÖM draws on car culture and carton typography for Milkshake rebrand Milkshake was established in 2019 to offer musicians an alternative approach to traditional recording contracts, operating simultaneously as a record label and an artist management firm.
BP&OJKR’s Tropical Smoothie Cafe rebrand is deliciously on the nose, and all the better for it “If it ain’t broke, don’t fix it” is a phrase bandied about a fair bit across all facets of existence, but in some cases, that sentiment really does make sense.
NOSIGNERNOSIGNER is in charge of the rebranding of "CTI JAPAN," one of the origins of coaching in Japan, and its parent company, "Wake Up." NOSIGNER led the comprehensive rebranding and website design for Wake Up Co., Ltd. and its coaching brand, “CTI Japan.”F...
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