Typography-led identity

5 stories

The DielineCrystal Vision Takes Non-Alcoholic Drinks On a Scenic Detour CRYSTAL VISION by Young Jerks brings a fresh outdoor spirit to non alcoholic drinks with vintage inspired typography, illustrated wilderness details, and a fiery red palette. The nostalgic label design gives the modern s

3 September

The DielineMother Tongue Design Builds an Indian Cookware Brand Rooted In Culture P•TAL and Mother Tongue Design bring centuries old Indian metalworking into the modern kitchen through packaging rich with material inspired color, craft driven graphics and refined typography. A thoughtful identity that

1 September

Creative BoomDarius Ou on building type systems from sci-fi, linguistics and G-code From a custom typeface for a fictional field of "therolinguistics" to a book that 3D prints its own instructions, the Singapore-based designer explains how research and language shape his wo...

1 September

PRINTONBOX Crowdsourced 100 Letters Hand-Painted at a Pop-Up for Bar Supernova’s Crafted Identity The new cocktail bar in Vancouver has made a splash with a uniquely developed brand identity that revolves around a modular wordmark hand-painted by customers. The post ONBOX Crowdsourced 100 Letters Hand-Painted at a Po

26 August

PRINTGotham Variable and the Art of Evolution As Gotham turns 25, Monotype is giving the iconic typeface room to evolve. With Gotham Variable, Sara Soskolne explores how legacy identities can embrace flexibility and new technologies — including AI — without losing t

18 August

Hakken (発見) is a magazine, a radar and a diary about design and branding, kept from Tokyo for readers everywhere.

A magazine, because every week has a signal worth reading slowly. A radar, because we count what the world's studios are talking about — typography, materials, heritage, colour — and show it as it moves. A diary, because a seal is set each day in that day's colour, and the days add up.

We do not aim to be complete. We aim to notice: the small finding, the quiet exhibition in Kyoto, the idea from a Copenhagen studio that would work in Osaka. Everything here links back to the people who made it; the images belong to their authors.

Hakken will keep changing. New sources, new signals, new ways of looking — a little better each week, never finished. If something here helped you see, that is enough.

Thank you for reading. ありがとうございます。