Night shift · Tokyo /

BP&O

12 stories

‘I am the walrus’: Anatomy’s charming new identity for the Horniman Museum

BP&O‘I am the walrus’: Anatomy’s charming new identity for the Horniman Museum I struggle to think of a subculture I detest quite as viscerally and deeply as steampunks: not only is it aesthetically quite hideous, I just don’t really get it – it’s the past! But the future! But very dusty and everyo

3 September
Packaging’s Dirtiest Job

BP&OPackaging’s Dirtiest Job Packaging expert Lisa Cain shares her opinion on brand Michu’s cat litter range. The post Packaging’s Dirtiest Job appeared first on BP&O - Branding, Packaging and Opinion .

2 September
Thonik’s identity for Orkest Phion gives the symphony orchestra a brand that’s as ever-changing and itinerant as its programme

BP&OThonik’s identity for Orkest Phion gives the symphony orchestra a brand that’s as ever-changing and itinerant as its programme Orkest Phion – or Phion Symphony Orchestra in English – is a Dutch travelling symphony orchestra that was formed in 2019 through the merger of the Netherlands Symphony Orchestra and Het Gelders Orkest. Based in the easte

1 September
Mouthwash Studio’s identity for eyewear brand Bonnie Clyde might be confusing, and infuriatingly historically inaccurate – but it’s ultimately rather lovely

BP&OMouthwash Studio’s identity for eyewear brand Bonnie Clyde might be confusing, and infuriatingly historically inaccurate – but it’s ultimately rather lovely This is an identity that’s not very easy to instantly get your head around – arguably, at a glance, it’s downright confusing. Sometimes it comes on strong all antiquey – like the branding equivalent of once-beloved UK hi

27 August
Can Europe Become a Brand?

BP&OCan Europe Become a Brand? Packaging expert Lisa Cain shares her opinion on the idea of a ‘Made in Europe’ designation for products produced in Europe. The post Can Europe Become a Brand? appeared first on BP&O - Branding, Packaging and Opinion .

26 August
Studio Blackburn’s new identity for folding bike icon Brompton cements the brand’s place in British engineering heritage

BP&OStudio Blackburn’s new identity for folding bike icon Brompton cements the brand’s place in British engineering heritage Pretty much the one and only memorable brand name when it comes to bikes you can fold up and carry around, Brompton – as its thoroughly British name might suggest – was founded in England in 1975 by engineer Andrew Ritch

20 August
Design Scoop

BP&ODesign Scoop Packaging expert Lisa Cain shares her opinion on Bravo’s branding for gelato brand Sweet Cheeks. The post Design Scoop appeared first on BP&O - Branding, Packaging and Opinion .

19 August
Perky Bros puts restrained Southern hospitality before shouty branding in its identity for Tennessee resort Southall

BP&OPerky Bros puts restrained Southern hospitality before shouty branding in its identity for Tennessee resort Southall Branding parlance often deifies qualities like ‘boldness’ – being ‘brave’, ‘zigging when others zag’, ‘disruption,’ and so on and so forth. Some projects, however, demand and deserve the absolute opposite; the sign of a

18 August
Porto Rocha creates bold yet sensitive new identity for Brazilian art gallery Almeida & Dale

BP&OPorto Rocha creates bold yet sensitive new identity for Brazilian art gallery Almeida & Dale Founded in São Paulo in 1998, Almeida & Dale is a Brazilian art gallery specialising in modern and contemporary art. Over the past 20 years or so, across its three galleries in Brazil it has developed a programme of exhi

13 August
Packaging the Essence of Heritage

BP&OPackaging the Essence of Heritage Packaging expert Lisa Cain shares her opinion on Pentagram’s packaging for Liberty fragrance brand LBTY. The post Packaging the Essence of Heritage appeared first on BP&O - Branding, Packaging and Opinion .

12 August
Vans didn’t need reinventing – Accept & Proceed’s new brand identity understands that

BP&OVans didn’t need reinventing – Accept & Proceed’s new brand identity understands that I love my Vans almost literally to death: the little black, three-hole plimsolls are so well-loved that there are holes in both big toes, and on the right side, actual horizontal tears across the top. They’re sun-bleache

11 August
All Purpose ditches wine clichés in its lurid new identity for natural wine importer Ancestrel

BP&OAll Purpose ditches wine clichés in its lurid new identity for natural wine importer Ancestrel Based in leafy yummy-mummyish south London enclave Forest Hill, Ancestrel (yes that’s a deliberate misspelling) is a wine shop and so much more – it’s proudly the first company in the UK to import natural wine. Having st

6 August