Creative Boom
20 stories
Creative Boom'It simply fills my life and saves me': Inside Varya Yakovleva’s sketchbooks From a chance ink sketch to a full series of paintings and wooden sculptures, the illustrator and animator explains how Les Femmes sauvages came together. "I was playing with ink, and I linked a...
Creative BoomForget AI studios – this filmmaker strapped a £15 iMac to a 25ft crane to remake The Odyssey It started as a parody of Christopher Nolan's IMAX obsession and racked up 14 million views. Then, over the summer, as everyone watched AI disrupt Hollywood, a crew of 30 decided to see what a 17-year...
Creative BoomHow Lorena Spurio lets her drawings tell her what she loves The Turin-based artist fell in love with illustration one afternoon, thanks to an Andy Warhol ink drawing. Now she works for The New York Times and the Financial Times, inspired by "ordinary"...
Creative BoomI questioned TWA's use of AI illustration in a branding project: here's their fascinating response The Working Assembly used AI in its branding for Untold, but not in the way you might think. Last week, I wrote a critique of The Working Assembly's new identity for voice-journalling app Untold. The...
Creative BoomShould you rebrand yourself this September, or just hold your nerve? Autumn is a good time for career invention. But that doesn't mean you should. After the searing heat of summer, autumn has finally arrived: hooray! But while the weather might be more relaxed, a lot o...
Creative BoomThe Royal College of Art is bringing communication and design together in one school, and that's big news The esteemed university has decided the two disciplines need no longer be strangers. And the timing could hardly be better. Remember the old days, when everyone sat in their little silos, and never th...
Creative BoomArt&Graft's In Pursuit of Magic is a reminder of why we do this at all Two years, five characters, and 42 pairs of creative hands were behind the London studio's most ambitious project, and also its most honest. We sit down with Vicky Ghose, Mike Moloney and Stephen Midd...
Creative BoomHow illustrator Azra Hirji turns the family table into an archive of food, migration and memory The artist behind the Substack In The Filing Cabinet is on a mission to preserve her family's table. From her mother's homemade chutney to her late father's lentil daar – one appetising artwork at a t...
Creative BoomWhy Ayong Son left agency life in Seoul to draw five things a day The artist on quitting the client-pleasing grind, sticking to a regular drawing habit, finding vitality in art-making, and building enormous, hand-cut paper flowers on the floor. "In an age when...
Creative BoomDarius Ou on building type systems from sci-fi, linguistics and G-code From a custom typeface for a fictional field of "therolinguistics" to a book that 3D prints its own instructions, the Singapore-based designer explains how research and language shape his wo...
Creative BoomWhat GTA 6's Extended Look tells us about Vice City, Lucia, and the biggest creative launch of the decade I skipped GTA 5 on purpose because it never let me play as a woman. Thirteen years later, Rockstar has finally fixed that (sort of). And after 26 minutes of in-game footage, I'm booking the week off w...
Creative BoomMatthew Blackburn's art hands you the controller to your own childhood The self-taught Johannesburg painter borrows the language of 17th-century still life and fills it with Rubik's cubes, Coke bottles, and PlayStation controllers, plucked from your childhood bedroom in...
Creative BoomGabriel Diogo on football, memory, and the warm colours of Brazil's backyards From terrace flags to the humble bar glass, the São Paulo illustrator draws the everyday life of Brazil he grew up in – and now Nike has come calling. Gabriel Diogo was born and raised on São Paulo's...
Creative BoomBob Neville on Berghaus, Manchester culture and the British brand everyone thinks is German Manchester saw the launch of Berghaus's first-ever standalone store today. We spoke to Pentland's global head of retail about heritage, wholesale, and what a shop can do that a random shelf can't. Ber...
Creative BoomWhy are so many brands ditching celebrities for ordinary people? Wondering where the A-listers are in ads these days? So was I... The other day, I was chatting with some mates, and we got onto the subject of celebrities in ads. Our references, though, were a bit lo...
Creative BoomWhat Green Man 2026 taught me about the importance of serendipity Do your research, plan everything... then rip everything up if necessary. What's your approach to festivals? Me, I like to spend time compiling a schedule. I'll find the official festival playlist on...
Creative BoomThis rebrand of a voice-journalling app looks lovely, but is an 'AI illustration system' the right call? The Working Assembly's new identity for Untold aims to avoid gen AI clichés, but still uses gen AI to create it. It can't have escaped your attention that AI feels like a dirty word right now. But gen...
Creative BoomFei Meng brings the spirit of classical portraiture to modern editorial and advertising illustration Her evocative work reminds me of the storybooks of my 1970s childhood—only reimagined for the digital age. Originally from China, Fei Meng lived in the UK for 15 years before relocating to New York in...
Creative BoomHow Chanida Areewatanasombat draws the feelings she can't say out loud The Bangkok-based illustrator makes what she calls "visual diaries", recording her thoughts and feelings on paper and screen to try to make sense of them. Her latest work is about letting go...
Creative BoomThe world's press descended on Ashton-in-Makerfield and missed the real story. StudioDBD didn't The town made headlines after a local by-election made Andy Burnham Prime Minister. But the real story was already happening behind the scenes – a car park becoming a public square, with an identity b...
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