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Creative Review

12 stories

Creative ReviewInside Robin Hunter Blake’s stroboscopic photography The photographer and filmmaker explains how his love of historical techniques has fed into his atmospheric artworks

10.23

Creative ReviewKiln designs identity for new weight-loss product, Reset Reset is a technology-led product that aims to offer “understanding” and “empathy” to people on a weight-loss journey.

10.23

Creative ReviewApple Music’s new brand identity is ‘made by sound’ The creation of Apple Music’s new identity was an exercise in craft and experimentation. Informing it is a mnemonic created in partnership with producer Fred again..

10.22

Creative ReviewHow AI has exposed the cracks in the creative industry A new report by MikeTeevee conducted with its in-house agency partners reveals that many of the concerns caused by AI already existed. Now is the time to make…

10.22

Creative ReviewSheba campaign turns cat owners from ignored to adored Cat food brand Sheba has launched a programme designed to get cats to adore their owners. Created by AMV BBDO, the relationship-building initiative, Ignored to Adored, is a tongue-in-cheek swipe at…

10.22

Creative ReviewRosemaund brings a Guy Ritchie flavour to English whisky A new English single malt whisky brand with a starring role in Guy Ritchie’s Netflix series The Gentlemen is making its mark on the spirits market.

10.21

Creative ReviewCricket Wireless turns voicemails into one-off vinyl records US mobile service provider Cricket Wireless has turned people’s saved voicemails into bespoke vinyl records, in an activation developed with San Francisco-based creative agency Argonaut that makes a…

10.21

Creative ReviewThe Conversation: How creativity can counter greenwashing As the EU tightens its rules around environmental claims, three industry experts make the case for a more imaginative, optimistic approach to sustainability

10.21

Creative ReviewAnime and the future of creativity What makes a piece of creative work memorable? Looking to anime’s tradition of Sakuga, Territory Studio art director Erich Nemcek considers why the presence of the human hand may matter more than…

10.20

Creative ReviewDigital bank Kuda targets young Nigerians with new rebrand Copenhagen-based creative agency Barkas has partnered with Nigerian digital bank Kuda on a fresh identity, designed to celebrate the company’s roots, and to kickstart a new chapter of growth.

10.20

Creative ReviewCrazyGames stakes its claim in the ‘web rush’ with bold rebrand The popular free-to-play web games platform CrazyGames has unveiled a new identity, marking its biggest evolution since its launch in 2014.

10.20

Creative ReviewNew book celebrates the lost graphics of holiday brochures A chance discovery at an antiques market led Jonny Trunk down a rather niche graphic design rabbit hole.

10.19