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Hakken 発見 /

Logo Histories

20 stories

Logo HistoriesLufthansa, 1918-2018 1918 – Professor Otto Firle Professor Otto Firle The Lufthansa logo began life as the symbol of airline Deutsche Luft-Reederei, which was established in 1917 and began operations two years later in…

Logo HistoriesSaul Bass Logos Saul Bass is perhaps most widely remembered for his film titles and posters, but his studio also produced some of the most enduring corporate logos of the 20th century.

Logo HistoriesToho Bank, 1991 福島県の地方銀行、東邦銀行が1991年に導入したCI（コーポレート・アイデンティティ）とロゴ。 Toho Bank and Japan’s changing banking sector By the close of the 1980s , the Japanese financial sector was entering a period of structural change.

Logo HistoriesCorporate Identity for Supermarkets - From counter to shelf Before supermarkets, food shopping commonly involved visits to several businesses: a butcher, baker, greengrocer and grocery shop, alongside market stalls.

Logo HistoriesTraditional Craft Industry Promotion Association, 1975 亀倉雄策が1975年にデザインした、伝統的工芸品産業振興協会のロゴ。 Japan’s 1974 traditional crafts law In 1974 the ‘Act on the Promotion of Traditional Craft Industries’ was set up in Japan .

Logo HistoriesTomato Bank, 1989 1989年、岡山県の山陽相互銀行が商業銀行へ転換し、「トマト銀行」に行名を変更。そのロゴとCI（コーポレート・アイデンティティ）。 From Sanyo Sogo Bank to Tomato Bank When Japan’s Sanyo Sogo Bank transitioned from a mutual savings and loan bank into a commercial…

Logo HistoriesRailway Logo Design: How Railways Shaped Modern Corporate Identity Few industries have played as significant a role in the evolution of modern visual identity as railways.

Logo HistoriesLA Bicentennial, 1981 The 1981 Los Angeles Bicentennial September 4, 1981, Los Angeles began its year-long Bicentennial celebrations. This would include sports events and tie-ins, a time-capsule and plaque dedication.

Logo HistoriesPennState, 1983 Penn State’s 1983 athletics logo brief In 1983, Penn State began developing a new visual identity for its Intercollegiate Athletic Department.

Logo HistoriesCommunity Logos No.17 Jelle Inghels Another selection of logos added to LogoArchive recently from today’s best designers. To add your logos, and be featured in this newsletter and on LogoArchive Now , sign-up and start…

Logo HistoriesBank Logo Design: How Banking Found a Modern Identity Banks deal largely in things that cannot be seen. Trust, security, credit, growth and confidence are abstract ideas, yet each has to be communicated to their customers.

Logo HistoriesSony, 1973 Norio Ohga and Sony’s house style Having signed a temporary contract in 1953 , Norio Ohga joined Sony formally in 1959 and would later go on to become President and then Chairman.

Logo HistoriesReuters, 1965 Access extensive historical logo design research. Over 200 LogoHistories. Discover concepts and contexts. Improve your understanding and craft → upgrade

Logo HistoriesAtlas, 1964 In 1964, Paul Rand designed a trademark for Atlas Crankshaft Corporation, an American manufacturer of engine components.

Logo Histories1960s Logo Design Prior to the world wars, company logos were often literal or drew on historical and heraldic imagery.

Logo HistoriesLogoHistories Join over 25,000 members Access over 200 logo stories Learn from the logos of the past Improve your craft Expand your understanding

Logo HistoriesITT, 1965 When International Telephone and Telegraph (ITT) planned a new corporate advertising programme, the New York office of Needham, Louis and Brorby asked designer Carl Regehr to create a logo for the…

Logo HistoriesAbstract Logos PAM, Benno Wissing, 1965 This post is supported by LogoArchive – The home of historical logos. Discover over 5000 of history’s greatest designs from the world’s finest designers.

Logo HistoriesTarmac Group, 1964 British construction group Tarmac was named after the road surfacing material developed and patented by Edgar Purnell Hooley in 1902.

Logo HistoriesJohnson + Nephew, 1971 Access extensive historical logo design research. Over 200 LogoHistories. Discover concepts and contexts.

Japan now

日本の今 · What's on view, what the Japanese-language press is covering, and this week's Japanese web — in English

On view

Japanese web this week from Responsive Web Design JP and MUUUUU

The wire AXIS and Japan Design Net, translated

How Japan designs in 2026 from Japanese studios' own trend reports

Sources

Fetched every six hours, linked to the original

About

発見, hakken: a finding. This is a record of what one designer notices in a week.

I grew up beside the Arakawa, in Adachi, and spent five years in a Ginza studio drawing identities for companies you have used without once thinking about them. That work teaches you to read a city as a page. A vending machine is set type. A rice bag is a packaging problem somebody solved in the eighties and nobody has improved on since. A good deal of the best design in Japan is like that: already in the street, unsigned, waiting to be looked at properly.

So this magazine watches the street as well as the feed. Around fifty sources come in through the day, ten of them Japanese, and what the world's studios are arguing about is counted and plotted so you can watch it move. Every third day I write about one thing I actually stood in front of.

What you get for a story is a headline, a short excerpt, one picture and the way out to the people who reported it. Never the article itself, and never the photograph as though it were ours. A story written in Japanese stays in Japanese here, headline and excerpt both, because that is how its author set it down.

Everything is also published in Japanese at hakkenmag.com/ja/.

— Ren Arakawa, Tokyo