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Hakken 発見 /

Mindsparkle Mag

14 stories

Mindsparkle MagPressed, not printed: the tone-on-tone identity of print house Black Paper Black Paper is a print house, and its new identity treats that fact as the whole brief. The stationery, signage and merchandise are built almost entirely from grey board, black stock, translucent…

Mindsparkle MagA foiled moon on a fading night sky wraps LA MAISON's vegan mooncakes For the Mid-Autumn Festival, LA MAISON presents a collection of vegan mooncakes as a thank-you to its guests and loyal customers.

Mindsparkle MagLOVO's rolling-egg identity gives farm-family eggs a name of their own LOVO is the new consumer brand of Nutri, an egg producer rooted in a collective of farming families. Area.Studio developed its visual identity and packaging concept, supporting the company's move…

Mindsparkle MagFiddle.Digital Experiments Fiddle.Digital Experiments, or FD.Exp, is the playground where the Ukrainian-rooted, Europe-based agency Fiddle.Digital tests ideas before they turn into client work.

Mindsparkle MagImogen: Agentic AI Imogen is the agentic AI layer built into imagino’s platform, designed to help marketing teams put their customer data to work and orchestrate engagement across every channel.

Mindsparkle MagOne Estate, Two Lives: The Identity of Relais du Castelet Outside Fontvieille, among ancient olive trees, Relais du Castelet is a Provençal table d’hôtes run by self-taught chef Jean-Baptiste Bert and his partner Fanny Martin.

Mindsparkle MagBrowserbase: A brand family built to push the web's limits Browserbase helps developers automate tasks on the web and take on projects that traditional automation tools make difficult or impossible.

Mindsparkle MagHOW+HOW rebrand: A logo that works like an analogue volume dial How&How, the brand studio Cat How and Rog How founded in London in 2020 and which now also works out of Los Angeles, has rebranded itself as HOW+HOW .

Mindsparkle MagAtlas Garden editorial identity inspired by gridded paper & archives Atlas Garden is an independent editorial platform about contemporary gardens, landscapes and outdoor objects.

Mindsparkle MagSingapore city branding trades its Little Red Dot for a sphere with gravity Nearly a decade after it introduced Singapore’s first national brand to the world, Anak has brought the nation’s next chapter to life.

Mindsparkle MagFIG COFFEE: A Brand Identity Shaped by People Fig Coffee is a neighbourhood café in Seocho, Seoul, with a crowd of regulars and a room that is full most of the day.

Mindsparkle MagThe mosaic identity that gives HelloAsso a face for every nonprofit it serves Since 2009, HelloAsso has helped people across France get involved by making life easier for non-profits.

Mindsparkle MagClear in Focus. Sustainable in Action. For its 2025 annual report, Austrian energy provider Energie Graz has left the traditional PDF behind.

Mindsparkle MagKalok Yeung Kalok Yeung is a design director focused on digital, leading projects where creative direction meets interaction.

Japan now

日本の今 · What's on view, what the Japanese-language press is covering, and this week's Japanese web — in English

On view

Japanese web this week from Responsive Web Design JP and MUUUUU

The wire AXIS and Japan Design Net, translated

How Japan designs in 2026 from Japanese studios' own trend reports

Sources

Fetched every six hours, linked to the original

About

発見, hakken: a finding. This is a record of what one designer notices in a week.

I grew up beside the Arakawa, in Adachi, and spent five years in a Ginza studio drawing identities for companies you have used without once thinking about them. That work teaches you to read a city as a page. A vending machine is set type. A rice bag is a packaging problem somebody solved in the eighties and nobody has improved on since. A good deal of the best design in Japan is like that: already in the street, unsigned, waiting to be looked at properly.

So this magazine watches the street as well as the feed. Around fifty sources come in through the day, ten of them Japanese, and what the world's studios are arguing about is counted and plotted so you can watch it move. Every third day I write about one thing I actually stood in front of.

What you get for a story is a headline, a short excerpt, one picture and the way out to the people who reported it. Never the article itself, and never the photograph as though it were ours. A story written in Japanese stays in Japanese here, headline and excerpt both, because that is how its author set it down.

Everything is also published in Japanese at hakkenmag.com/ja/.

— Ren Arakawa, Tokyo