Packaging of the World

9 stories

Packaging of the WorldHarper Skincare Decolonize the category. Reclaim the gaze. Skincare conceptualized for a generation who shun borders and binaries.

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Packaging of the WorldMAGMA: design Identity for a product brand of spicy beverages MAGMA offers hot beverages for those who appreciate unique flavors and high-quality products. The brand concept is rooted in the energy of a sun-drenched Mexico, drawing inspiration from its culinary…

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Packaging of the WorldHallazgos HALLAZGOS by Indeleble Wines The winemaker wanted to experiment, try new things, and embrace the freedom to play. Each wine could be different, never to be repeated the following year.

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Packaging of the WorldMomotaro Coffee The context Momotaro is a specialty coffee brand based in Bucharest, roasting its own beans locally and supplying freshly roasted coffee to cafés across the country.

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Packaging of the WorldSPARE Skincare SPARE® Skincare by Amanda Coppeti ABOUT SPARE is a conceptual skincare brand born from a personal frustration with traditional body lotions, particularly their heavy textures, stickiness, and…

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Packaging of the WorldDesert Falcon luxury CONCEPT TITLE: Desert Falcon — Luxury Niche Perfume Concept PROJECT OVERVIEW: “Desert Falcon” is an embodiment of Arabian heritage, strength, and modern luxury.

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Packaging of the WorldFlydog Pet Care Commit to the bit – differentiate and cuddle the rewards. A brand that elevates pet grooming essentials to spa-like pampering, while converting D2C shoppers (and their furry best friends) It’s no…

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Packaging of the WorldCrakky A brand that promotes positive energy: more impact on consumers, less on the environment. Crakky was created to transform everyday snacking through design that combines a bold aesthetic with…

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Packaging of the WorldBanUp, a New Identity for the Taste of Ecuador BanUp, a New Identity for the Taste of Ecuador BanUp is an Ecuadorian brand of chocolate-covered banana bars that saw its redesign as an opportunity to transform the way it presents itself and…

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発見, hakken: a finding. This is a record of what one designer notices in a week.

I grew up beside the Arakawa, in Adachi, and spent five years in a Ginza studio drawing identities for companies you have used without once thinking about them. That work teaches you to read a city as a page. A vending machine is set type. A rice bag is a packaging problem somebody solved in the eighties and nobody has improved on since. A good deal of the best design in Japan is like that: already in the street, unsigned, waiting to be looked at properly.

So this magazine watches the street as well as the feed. Around fifty sources come in through the day, ten of them Japanese, and what the world's studios are arguing about is counted and plotted so you can watch it move. Every third day I write about one thing I actually stood in front of.

What you get for a story is a headline, a short excerpt, one picture and the way out to the people who reported it. Never the article itself, and never the photograph as though it were ours. A story written in Japanese stays in Japanese here, headline and excerpt both, because that is how its author set it down.

Everything is also published in Japanese at hakkenmag.com/ja/.

— Ren Arakawa, Tokyo