Horah Inc lets its love for Pokémon and typography soar in identities for spiced rum, trading cards and book design

Horah Inc really wears its inspirations on its sleeve, that’s why you’ll see vintage-styled cartoons, warm colours and retro typography referenced across its wide-ranging portfolio.

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Iceland’s Blue Lagoon is the runoff pond of the Svartsengi geothermal plant, which began dumping hot brine on a lava field in 1976 expecting it to drain away, and the silica in the cooling water sealed the porous rock instead, caulking the basin of the country’s most visited attraction Scandinavia Standard

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